Editor. Stylist. Consultant.

I am currently the editor for Sweeten Stories curating, producing, and managing a working portfolio of work by our network of general contractors. The aim is to bring in new clients while showcasing our successful projects, feeding both ends of the marketing funnel. 

I've had the exciting opportunity of building showhouses on empty lots working with architects and builders—and have designed kitchens and bathrooms for these projects. In the past three years, Sweeten Stories has been nominated for several blog awards. 

To deliver a message, the visual image is just as important as the copy. Editing for the right photos and curating a specific group delivers an impactful piece of work. My styling abilities set the scene.

Videos

Producing Q+A videos

Producing behind the renovation videos

Developing a "selfie" video series of a before and after renovation

Slideshows

Examples of developing video content include quick, two-minute Q+A videos, interviews, and slideshows. for SEO value.

Digital Content

Content development

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Creating and managing the editorial calendar and multi-tiered verticals.

Instagram campaign

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Featuring interior designers behind-the-scenes in their renovation settings.

expansion to Los Angeles

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Developing digital content for company growth in new cites, including L.A., Chicago and Miami.

repackaging content

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Consistently repackaging visuals and copy in social, digital, and video content.

Writing

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Conceptualizing, assigning, editing, writing

Blog site redesign

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Managed the transition of a new blog template and design.